Alibaba Business School

Masterclass Series for Online Businesses

The Alibaba Business College with NIBC designed this ASEAN e-commerce course to help traditional businesses and start-ups broaden the vision of entrepreneurs in the Internet era. This 6-day course includes a 3-day Singapore training course taught by local and overseas industry experts, including an in-depth understanding of business model changes brought about by the Internet age, innovation and corporate organizational change and a three-day Hang Journey journey to provide students with A platform for communication with Chinese Internet entrepreneurs.

 

The objective of Masterclass Series for Online Businesses – Grow with us now, is to cultivate digital E-commerce talents within Singapore and to enable Singapore in becoming a South East Asia Digital Hub.

About Alibaba Business School

Alibaba Business School is found by Jack Ma, Executive Chairman of Alibaba Group, and Hangzhou Normal University. Alibaba Business school expertise in the area of E-commerce service, Business Big Data, Internet Economy and Industry Model.

Programme Structure

Programme Duration

12 Days

Location

Singapore

Module

4 Standalone Module

Module Details

Masterclass 1: Masterclass in Global E-Commerce Trends and Insights

Course Overview

This masterclass will enable participants to gain deep insights and experience from overseas experts and trainers while leveraging on their in-depth knowledge, skills and experience. The objective of this training programme is to equip participants with deep knowledge and skill competencies in the areas of Global E-Commerce Trends and Insights.

 

Who Should Attend

Businesses, professionals who wish to learn about global e-commerce

 

Course Duration

3 Days / 22.5 Hours

 

Course Outline

  • Singapores business opportunity of digitalization
  • Singapores advantage in business world
  • How business works in E-commerce world
  • Transformation from traditional trading port to digital hub
  • E-commerce theory and business models
  • General understanding of E-commerce buyers
  • General introduction of global E-commerce platforms
  • Features and skills of South East Asias E-commerce environment
  • Build Effective E-commerce Support Team

 

Masterclass 2: Masterclass in How to Start an Online Business

Course Overview

This masterclass will enable participants to gain deep insights and experience from overseas experts and trainers while leveraging on their in-depth knowledge, skills and experience. The objective of this training programme is to equip participants with deep knowledge and skill competencies on how to start an online business.

 

Who Should Attend

Industry professionals/business owners/new entrepreneurs who wish to learn about starting an online business

 

Course Duration

4 Days / 30 Hours

 

Course Outline

  • Procurement Merchandise Selection
  • Pricing
  • Sales Forecasting
  • Inventory Management
  • Flexible Supply Chain
  • E-commerce Photography
  • E-commerce Visual Design
  • Information Collection and Editing
  • Logistic and Shipping

 

Masterclass 3: Masterclass in Optimizing Your E-Commerce Business with Advanced Techniques

Course Overview

The objective of this Masterclass is to bring in overseas expert with deep experience as practitioner to share insights in areas such as using data analysis skills in analysing the market, customer preferences and e-commerce listing skills to grow online businesses further.

 

Apart from having the opportunity to learn from practitioner, there are also case studies for the participant to understand on how some of the techniques can be used effectively.

 

Who Should Attend

Business Owners / Professionals who wish to learn about optimizing their online business.

 

Course Duration

3 Days / 22.5 Hours

 

Course Outline

  • Operation Data Analysis Skills
  • Advanced E-commerce Listing Skills
  • Customer Service and Communication

 

Masterclass 4: Masterclass in Effective Ways to Grow Your Customers Online

Course Overview

The participant will be able to gain deep insights from practitioners on how they have grown and multiplied their online businesses and customer base.

 

Who Should Attend

Business Owners and Professionals who wish to learn about the right digital marketing tools to improve online traffic.

 

Course Duration

2 Days / 15 Hours

 

Course Outline

  • Digital Marketing Overview
  • Social Media Marketing
  • SNS and Content Marketing in China
  • SEO and SEM Marketing

Admission Details

Flexible Module

  • It is not compulsory for students to sign up for all 4 masterclasses. They may sign up for a-la-carte masterclasses depending on which stage of the online business that they are in.

 

Students' Profile

  • Traditional Retail, which required digital transformation and/or implement E-commerce to their current business model
  • E-commerce retailer, new media, digital service provider
  • Financial Investment or Technology Firm Management/Executive

 

Certificate

Students who complete this masterclass with minimum 75% attendance will receive Certificate of Attendance, jointly awarded by Alibaba Business School and NTUC LearningHub.

For more information

Photos

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